ABOUT US

The VAR-City is a Channel sales development and consulting company that constructs and manages new Partner Programs for technology products and services companies. We specialize in helping self or early-stage funded software vendors (ISVs) develop and execute their plan to deliver products and services through a network of Value Added Resellers, Systems Integrators and influential consultants.

While we specialize in start-up technology companies we also provide our services to more established businesses who have decided to turn to Channels as an additional and incremental revenue source, or fine tune their existing program for peak efficiency and profits.

Our services are all-inclusive; from plan to execution, you need look no further.

We realize that many of today’s greatest products and technologies are the intellectual offspring of visionary thinkers on a shoestring budget. As the idea becomes a product, attention is turned to “how do we take the new technology to the marketplace”, and it’s realized that sales and marketing experience is not a company strength, and finding the right people is as big a challenge as funding the endeavor.

The VAR-City solution – rent the experts!

Our seasoned team of bag carrying, quota--driven partner sales veterans can assist you in developing your partner program from concept to reality. After your plan has been developed and comprehensively documented in your new Partner Program Guide you may continue our services for new partner recruiting and ongoing daily management.

Let us demonstrate how The VAR-City can help your company expand product sales distribution reach through business partnerships with strategic Channel partners.