SOLUTIONS

ChannelBuilder Elite

Our premiere offering! This VAR-City program is designed to create and execute your winning Channel development game plan.

We’ll identify the key partner players, recruit them for you and assist with their training and growth. Your winning game plan will be delivered in a comprehensive Partner Program Guide that identifies every element of your strategic initiative and tactical deployment activities. All contingencies and responses are considered, addressed and documented.

Your new Channel will be designed around your product and team members’ strengths. We will evaluate your competition and construct a workable game plan based on “Best Channels Business Practices” and your ability to execute with existing resources and budget. Our talented veterans are ready to come off the bench and fill any position – whether you want a full time player/coach or temporary coverage…we’ve got the playmakers!

ChannelBuilder Elite is a 90-day process that takes you from the idea stage to a winning game plan.

Stage One: Channel Creation – ChannelBuilder Elite

During this phase we construct an exemplary Channel plan that evolves from concept to reality. We take great pride in this process, and our team approach provides extensive technological experience along with sales and marketing support that delivers a compelling “Business Value Proposition”, and new partner prospects. An often overlooked aspect of the Channel lifecycle because of its lack of generating revenue, it is the solid foundation in which your channel growth is anchored.

Stage Two: Channel Growth and Nurturing

Putting the game plan to work! After your Channel is constructed the focus moves towards ongoing partner recruitment and channel management. Deploy your own well trained Channel staff or make the call for Team VAR-City to apply additional coverage.

Why Choose The VAR-City?

We have created an entire service and product offering into one all-inclusive package designed to expedite the channel process. Here is a sample of what you get when you choose Channel Builder Elite:

  • Pre-entry Marketplace Research and Analysis
  • Competitive Research and Analysis (Program Comparison)
  • VAR Authorization and Certification Program
  • Existing Partner Satisfaction Surveys
  • Channel Business Plan Development
  • Comprehensive Partner Program Guide
  • MDF and Co-Op Program Guide
  • Staffing and Hiring Assistance
  • Channel Sales and Management Training
  • Prospecting and Qualification Skills Training
  • Customized Contracts and Agreements
  • Customized VAR Prospect Lists


 

New to the Channel Game?

Our Channel Builder Elite service features new reseller program development for technology start ups, small to mid-tier vendors embarking on their first channel venture, and organizations with direct-sales to indirect-sales transition initiatives. Avoid the costly mistakes commonly associated with new program roll-outs and latch onto our team of proven experts.

Contact The Var-City experts
to help you meet–then exceed–your goals.

 

 

 
©2005 The VAR-City.