VAR Kit

The VAR Kit is a flexible Channel entry offering designed for budget sensitive vendors with plans of establishing a reseller program to generate a secondary revenue stream complimenting your current direct sales efforts or as your primary sales vehicle.

This service has also been beneficial to Independent Software Vendors struggling with underperforming channel programs.

The VAR Kit is not simply a series of training sessions with supportive collateral – we will tackle your partnership related issues and work them through conclusion.

We created this program to meet a variety of needs by delivering personalized relevant training and hands on frontline support:

  • Do-it-yourself – With the Kit you will have access to two weeks of an intense one-on-one Channel emersion training for you and all members of your partner team. Live individual and group training via GoToMeeting sessions and led by a 25-year veteran executive of channel sales. Unlimited issue related problem solving and Q&A is included during the two-week engagement.
    • Learn how to identify your ideal partner types and the benefits of a multi-segmented channel to craft an entire channel eco-system that fits your product, budget and culture.
    • Receive unlimited access to The VAR-City reseller database with a guarantee of no less than 250 partner prospects fitting your identified partner profile(s).
    • Identify your product and programs “Business Value Proposition” and how to succinctly deliver this critical information during the difficult recruiting process.
    • Establish an accelerated on-boarding process that increases partner success and reduces time to revenue. .
    • Partner Program Guide and tactical VAR business plan template (20 pages +) w/sample data.
    • VAR Sales and Marketing Bus. Plan - Channel Manager's version w/sample data (3 pages)
    • Additional documents and PowerPoint VAR Program training material from hours of online SoftwareCEO Software University webinars.
    • BONUS - 8 hours of additional refresher and issue based support for next 60 days
  • Longer engagement introduction – Many of our clients have taken this opportunity to better understand The VAR-City process and evaluate our performance as a precursor to requesting a longer engagement based on identified requirements, time sensitive deliverables and a fixed cost.

Dial 972.325.1300 or email with any additional questions you may have.

 

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