About Us

KenFor more than a decade The VAR-City has lead the way to evolutionary changes in how Channel programs are designed and partner communities are nurtured for growth, success and loyalty.

We’re proud of what we know and we’re eager to share it through our dynamic content website, blogs, tweets and many group venues we lead or participate in.

The standards-setting VAR-Kit continues to be our most popular offering and ChannelBuilder Elite remains the number one program for organizations seeking a ground up approach to building and populating their new Channel.

Responding to our customers’ requests, we continue to stand out as Channel thought leaders with these two innovative and contemporary program offerings:

  • Channel Maintenance Plus – A monthly Channel maintenance program for your on-demand Channel needs.  Low cost priority expert access – One low monthly payment delivers instant Channel support, oversight, collateral design and delivery, minor projects and heavily discounted larger as-needed projects.

This flexible low-risk program offers the perfect balance of instant expert access and the ad-hoc convenience of adding more services hours or project time as you need it.  Unused hours are rolled over and added to subsequent months – so, no paid for time is ever lost.

  • Channels 2.0 – a unique blending of social media and enterprise business development wrapped in a Channel centric philosophy.  With our approach the partner ecosystem expands to include the customer factor, a critical missing component in all other partner communities.

This new layer of communications and collaboration provides a cohesive force uniting the Vendor’s Staff, Customers, Supply Chain Vendors, Alliances and Channel Sales Partners in a community venue designed to encourage positive interaction and vendor product reinforcement.

Before you take the Channel plunge give us a call.  Let’s review your partner based goals and expectations, let’s look at your product’s Channel viability and your understanding of the obstacles ahead of you.

Take our “Channels Readiness Quiz” and send the results to us for a no-cost one-on-one Channel viability assessment.  And, don’t forget to also download the CRQ Score Card along with it.

We look forward to being your #1 Channel Partner!

The VAR-City

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