SOLUTIONS

Program & Partner Survey – Facts for Decisions

It’s a given that accurate and timely information processed from raw data is an essentially critical component of any decision making process; and, in most cases, that would be sufficient to make an enlightened decision. But, sometimes knowing where you are and what problems are confronting you isn’t enough – sometimes you need to know what to do and how to do it.

That is the added-value that The VAR-City delivers. We draw on many years of successful Channel engagements and implementations and know the questions that should be asked to get the answers you need. We then document and map your course of action down to the last details.

Our Channel viability research and study will examine the issues that impact your new partner program initiative; and our partner surveys engage your resellers and consultants to ask the important questions and, just as importantly, tell them that you are listening.

Partner Satisfaction Survey

The VAR-City will work with your Channel sales and marketing team to craft a questionnaire that is designed to solicit valuable input and helpful guidance from your reseller partners. Our clients are constantly amazed at the content and depth of information we deliver after a minimum number of phone interviews conducted by our senior Channel consultants.

Because we are not you they are less inhibited with their responses and candid about the problems they see with your product and program.

We plumb for problems that are impacting their sales efficiency and are standing in the way of being successful partners. Our years of Channel experience allow us to probe deeper and ask spontaneous unscripted questions on the fly that follows their real or perceived concern. The information we deliver is superior to the results you would receive from a mailed survey form or outsourced call center.

Following our interviews we will deliver a Channel report card with detailed and summary information. Any problems we uncover will be addressed with our report along with the severity of the problem, impact to revenue complications, and a list of corrective actions.

Each survey is a one-of-a-kind project and does not use a standard interview form.

Program Viability Research

Not all hardware or software products are a good fit for the reseller marketplace. New delivery models have obsolesced and reduced resellers to a costly and inefficient product delivery channel in favor of Web based sales and major online retailers

Is your product Channel worthy, will it sell in the marketplace through your targeted resellers? Or will it fall short in one of the key categories that Solution Providers evaluate before extending their time and resources to represent it?

95% of the time we can determine the level of your product’s Channel appeal after only 30 minutes of conversation, borderline cases take longer and require a more in-depth examination and study.

Call or email The VAR-City to schedule your free 30 minute Channel viability evaluation. Before calling we encourage you to take our “Channels Readiness Quiz” and deliver the results to us for review prior to our discussion.