Our Primary Services at a Glance

ChannelBuilder Elite

The ChannelBuilder Elite program is designed to create and execute your winning Channel development game plan in 90-days.

We’ll identify the key partner players, recruit them for you and assist with their training and growth.

Your winning game plan will be delivered in a comprehensive Partner Program Guide that identifies every element of your strategic initiative and tactical deployment activities. All contingencies and responses are considered, addressed and documented… Learn More

VAR Kit

The VAR Kit is a flexible and aggressive two-week Channel entry offering designed for budget sensitive vendors with plans of establishing a reseller program to generate a secondary revenue stream complimenting your current direct sales efforts or as your primary sales vehicle.

This service has also been beneficial to Independent Software Vendors struggling with underperforming channel programs.  This intense learning experience and collaborative working environment has been referred to by some as our Channel Boot Camp, and they could be right … Learn More

Channels 2.0

Channels 2.0 combines the power of social media and community collaboration into a new vision and productive enterprise platform.  A unique blending of social media and enterprise business development practices wrapped in a Channel centric philosophy.

In this highly dynamic environment our approach our approach to managing the partner ecosystem expands to include the customer factor, a critical missing component in all other partner communities.

This new layer of communications and collaboration provides a cohesive force uniting the Vendor’s Staff, Customers, Supply Chain Vendors, Alliances and Channel Sales Partners in a community venue designed to encourage positive interaction and vendor product reinforcement. …Learn More

Channel Maintenance Plus!

Our CMP offering is a one-of-a-kind channel maintenance program that is like nothing else available in the IT marketplace.  For a small fraction of our standard fee you will receive instant access to a 30-year channel veteran with broad executive and leadership experience.

As a CMP customer you will receive 5-hours per month to use as you wish.  Don’t need that much?  No problem, we roll it over so it’s never lost; and if you need more you can use your available roll-over minutes or purchase what you need at a greatly reduced price …Learn More

Solution Provider Lists – VAR’s, SI’s and ISV/OEMs (Included Free with every engagement)

The VAR-City has been creating customized and one-of-a-kind Solution Provider (VAR/SI) prospecting lists for years to enhance our ChannelBuilder Elite offering and those efforts have resulted in a database of 1,000s of strong partner prospects.

We are now offering the industry’s most comprehensive Solution Provider prospecting list to IT Vendors facing the challenge of growing their reseller partner Channel

Access to our VAR List is now FREE to all of our clients and no longer available for purchase… Learn More